Strategic Marketing Analyst, Duke University Libraries, Durham, NC

DATE LISTED: July 13, 2017
TITLE: Strategic Marketing Analyst – Online Duke – 2 Year Term Appointment
LIBRARY: Duke University Libraries
CITY: Durham

ENVIRONMENT: Since its founding in 1924, Duke University has grown into one of the most prestigious private universities in the world and its medical center ranks annually among the top in the nation. The Duke University Libraries are the shared center of the university’s intellectual life, connecting people and ideas. The Libraries consist of the William R. Perkins Library and its branches: Rare Book, Manuscript and Special Collections, Lilly, and Music and the library at the Duke Marine Laboratory in Beaufort.  Duke’s library holdings of 6.1 million volumes are among the largest of private universities in the United States.

Duke’s hometown is Durham, North Carolina, a city with vibrant research, medical and arts communities, and numerous shops, restaurants and theaters. Durham is located in the Research Triangle, a growing metropolitan area of more than one million people that provides a wide range of cultural, recreational and educational opportunities. The Triangle is conveniently located just a few hours from the mountains and the coast, offers a moderate climate, and has been ranked among the best places to live and to do business.

Duke offers a comprehensive benefit packages which includes both traditional benefits such as health insurance, leave time and retirement, as well as wide ranging work/life and cultural benefits. Details can be found at: .

SALARY AND BENEFITS: Salary dependent on qualifications and experience. Comprehensive benefits package includes 15 days’ vacation, 13 holidays, 12 days’ sick leave; health, dental, disability and life insurance and support for professional development and training.

OCCUPATIONAL SUMMARY: The Strategic Marketing Analyst helps Duke’s schools and departments explore opportunities for new online courses, programs, certificates and/or degrees. S/He researches program demand, studies new markets, and makes recommendations to leadership about the direction of Duke’s online learning strategy. This is a 2 Year Term Appointment.

QUALIFICATIONS:  It is the expectation that all Duke University Libraries staff members will demonstrate exceptional workplace behaviors in the execution of their specific position responsibilities. These behaviors are customer focus, collaboration, creative problem solving, continuous learning and a commitment to diversity.


Required: B.A./B.S. in economics, statistics, business, marketing or related field; or equivalent combination of experience and education.

Preferred: MBA or related terminal degree



  • At least three years in strategic marketing, brand management, or market research
  • Demonstrated ability to generate and implement a marketing strategy for a program or organization
  • Ability to interpret large amounts of data for a variety of audiences (faculty, Duke administration, online staff, etc.)
  • Excellent interpersonal, organizational, oral and written communication skills
  • Expertise in developing an online marketing strategy, performing web analytics, and using associated tools
  • Ability to manage multiple tasks and meet deadlines with minimal supervision
  • Ability to work independently and as a member of a team
  • Demonstrated commitment to providing outstanding customer services


  • Prior experience working in higher education; strong familiarity or experience with trends in educational technology, emerging online education models, and issues in higher education
  • Experience with marketing analytics, marketing automation (email marketing, etc), and inbound marketing
  • Knowledge of statistical packages (SPSS, SAS, or similar) and databases
  • Knowledge of major third-party suppliers of syndicated data and services


Normal office environment. Must be able to work in an environment in which exposure to materials containing dust and mold is possible. Attendance at occasional events outside of normal work hours. Occasional travel may be required


These statements are intended to describe the general nature and level of work being performed by the employee in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of a person in this position.


Understands demand and creates marketing strategies for online and hybrid learning programs. Utilizes market data, labor demand, competitor data, and trend data to advise on which programs we should build, and how we should market them. Collects and analyzes data to inform Duke’s decisions about online programs and degrees (e.g. data on prospective students, employer trends, peer institution offerings, etc.). Synthesizes research and recommends marketing strategies based on those findings and Duke’s goals. Consults with Duke faculty and administrators about market research needs, methodologies and findings. Consolidates data and analysis into actionable items, reports, and presentations. Follows market trends and peer institution marketing efforts to help Duke identify and implement best practices. Identified and understands Duke’s program, school and/or department objectives and integrates those goals with demand data. Performs other duties as assigned. Supervisory Responsibilities None.

AVAILABLE: Review of applications will begin immediately and will continue until the position is filled.

APPLY BY: Review of applications will begin immediately and will continue until the position is filled.

APPLY TO: An electronic resume, cover letter, and list of 3 references should be submitted at – refer to Requisition # 401295042. Review of applications will begin immediately and will continue until the position is filled.

Applications which are missing any of the components listed above will not be reviewed.




Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual’s age, color, disability, genetic information, gender, gender identity, national origin, race, religion, sexual orientation, or veteran status. The Duke University Libraries have a strong commitment to Affirmative Action and is actively seeking to increase the racial and ethnic diversity of our staff.

This entry was posted in Academic Library, Paraprofessional (non MLS), Professional (MLS). Bookmark the permalink.

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